CGD trailer wins insurance marketing award
18 Jul 2011
The trailer "Everything starts with a question", created by the Centre's Business Development team to mark the 10 year anniversary of the Centre in 2010, was commended with an award by the Insurance Marketing & Communications Association (IMCA) earlier this month.
The IMCA represents all communications disciplines including internal communications, media, public relations, marketing communications, sales promotion, web and social media communications. For the past 53 years, IMCA has hosted its Showcase Awards in conjunction with the IMCA Annual Meeting. The Showcase Awards recognize communications excellence in strategy and execution and has become one of the insurance industry’s most prestigious communications-based awards. It was the winner in the External Corporate or Interactive Communications – External Audio/Visual Communications category.
Head of the Centre, Annabelle Hett, commented: "I am delighted to receive this award on behalf of the Centre. The trailer is both imaginative and challenging, qualities we constantly seek to bring into our programme."