Dee O’Sullivan advises insurers to build apps with partners instead of in-house

28 Jun 2016

The Director of My Health Apps, gave a talk on “Mobile technology and the importance to patients“ at the Next Generation Insurance Customer 2016 conference at the Swiss Re Centre for Global Dialogue.

The Director of My Health Apps, gave a talk on “Mobile technology and the importance to patients“ at the Next Generation Insurance Customer 2016 conference at the Swiss Re Centre for Global Dialogue.

Click here to find out more about the event.

Read the text version of Dee O’ Sullivan’s interview here:

"The health apps market has evolved from what was mainly a consumer-led or individual-led way to manage and monitor health into a more integrated healthcare tool, so it's been integrated not just with clinicians and healthcare professionals, but healthcare systems, and that's where the insurers are increasingly going to play a role in allowing apps to be prescribed and reimbursed.

 

Insurers need to think about whether building up their own health app is the right way to go. It's expensive. It's costly. It's time consuming, and you really need to understand the needs and wants of the end user, the customer, beforehand. If they have no experience in this already, I would recommend first that they partner with somebody who has already developed an app, which has got approval through a healthcare system or through a patient group and try and build up their expertise that way.

 

I think first off, they need to understand where their clients are interacting, whether it's on social media, what kinds of forums they're involved with, and start following that and monitoring it before getting directly involved. They can also partner with other organizations, the patients, or consumer groups, who basically their clients and customers trust, and from there, they can then start to build and understand the kind of better interactions they can have with their customers."